Blog

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how...

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According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”

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Ad Fraud & Programmatic Advertising

Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with...

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Listen to this blog

As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest...

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This first dawned on me in September at Dreamforce.

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A transcript from the recording is included below: 

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Save Consumers

November 13, 2018 Egan Montgomery

Dear consumers,

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Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of...

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