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Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took...
Read MorePerformance Marketing 101: Comprehensive Guide
April 3, 2019 •Jordan Ehrlich
The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you...
Read MoreIn this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...
Read MoreThe Performance Marketing Association defines Performance Marketing as,
Read Moreonline marketing and advertising programs in which advertisers pay marketing...
Why a Customer Acquisition Platform is the Most Critical Technology in your Marketing Stack
March 5, 2019 •Egan Montgomery
Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...
Read MoreImproving Landing Page Experience to Decrease Ad Costs
February 20, 2019 •Jordan Ehrlich
What is landing page experience?
A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...
Read MoreAd Relevance
February 18, 2019 •Jordan Ehrlich
What is ad relevance?
Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad...
Read MoreComponents of Quality Score
February 12, 2019 •Jordan Ehrlich
This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how...
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