Blog

Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took...

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The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you...

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This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here

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In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...

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The Performance Marketing Association defines Performance Marketing as,

online marketing and advertising programs in which advertisers pay marketing...

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Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...

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What is landing page experience?

A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...

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Ad Relevance

February 18, 2019 Jordan Ehrlich

What is ad relevance?

Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad...

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This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how...

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