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Sean Ellis first coined the term “growth hacker” in 2012, when he defined it as someone whose true north is growth.

Referral marketing is one of the staple pillars of any successful digital campaign. Referral websites drive millions of people to online retailers...

Content is king. We hear it every day. Some will disagree but they’re mistaken. Content is king.

Today’s digital marketers live in the most dynamic and complicated Internet ecosystem we have ever seen. Those of us tasked with making sense of...

In the past it was acceptable for marketers to be either creative or analytical. But today’s dynamic competitive marketplace requires marketers...

We hear the phrase “Predictive Analytics” thrown around a lot these days, but what does it really mean? At its core, predictive analytics is the...

In recent months there appears to be a growing consensus in the startup world that data, not algorithms, is the lifeblood of nascent technology...

Great Fermentations Saw 400% Growth in Online SalesGreat Fermentations is a one-stop shop for home beer and wine makers. Since 1995, they’ve been...

Many marketers struggle to identify and prioritize opportunities because they do not have the analytical tools to quantify the value of traffic...