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Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took...

The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you...

This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. 

In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...

The Performance Marketing Association defines Performance Marketing as,

online marketing and advertising programs in which advertisers pay marketing...

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...

What is landing page experience?

A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...

What is ad relevance?

Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad...

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how...