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A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to understand...

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In today's world, technology will generally do one of two things: expose opportunities for success or threaten organizations that refuse to accept...

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What Is Conversion Rate?

March 24, 2020 DJ Team

In the marketing and advertising world, you may often hear people talking about conversion rate. Especially in digital marketing and advertising...

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Eric Schmidt is one of the world’s richest people. He has a net worth of about $14.7 billion dollars in early 2020, and has run one of the most...

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Everywhere you turn, there are data points being captured and leveraged by organizations to improve your customer experience -- whether you are...

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In the age of digital marketing, data has taken on an essential role in determining strategy. However, modern marketers are currently experiencing...

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68% of marketing professionals say that improving the measurability of their ROI is their top goal. If you can't measure it, you can't improve it,...

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Digital marketing courses are designed to help individuals become better digital marketers in a number of ways. They may offer a high level overview...

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