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From 2017 to 2019, marketing spending in the U.S. rose by over $6 million. 25% of this spending is related to media placement! Whether it’s...

Since email became offered for free to the general public in the mid-to late-1990s, it has become a central part of the way we communicate. Back...

Machine learning is a term you’ve certainly heard, but could you answer a trivia question about it? Most people would not be able to define machine...

Have you ever gotten less credit for something than you deserve? Whether this question calls to mind a group project from college, getting passed...

If you’re reading this article, there’s a really good chance you typed a phrase like “What are the Different Types of Buyers?” or “4 types of buyers”...

The importance of content creation in business is the importance of the competitive edge. Content is what makes your company stand out from the rest,...

How do you write a marketing plan? What makes a marketing plan “good” or “bad?” When you sit down to make your content marketing plan, these are...

Content Marketing isn’t a new buzzword, but the amount of attention it gets only grows. With modern marketers increasing their focus on digital...

There’s a wide, wide world of marketing out there. And if you’re new to it, don’t operate in it, or simply don’t keep up as well as you might like,...

You may find yourself asking, “What is content marketing, and why is it important?”