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68% of marketing professionals say that improving the measurability of their ROI is their top goal. If you can't measure it, you can't improve it,...

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Digital marketing courses are designed to help individuals become better digital marketers in a number of ways. They may offer a high level overview...

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Depending on the types of consumer insights your business plans to use, you may look for valuable online data in a variety of places. To get an...

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Being data-driven refers to the incorporation of data, or information that is stored and rooted in numbers and fact, into an individual or...

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Data-driven marketing sounds like a buzzword, but it is arguably the most important enhancement to traditional marketing tactics in recent history....

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Being away from our teams for extended periods can leave us with a feeling of uncertainty. In attempts to best manage your teams during weeks of...

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Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels on...

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Obtaining meaningful customer insights requires analysis of cross-channel consumer behavior in order to draw accurate conclusions about the ways...

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Consumer insight is important because of what such insights can do for the performance of your marketing campaigns. Consumer insights derived from...

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Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target...

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