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Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information for...

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Filter to Get to the Most Actionable Data

At DemandJump, we tend to err on the side of giving you more data, as opposed to less. Because of this, you...

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When it comes to success in marketing, you need to be creative, but you also need to ensure you're achieving a positive ROI. That can be easier said...

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Whoever said, “Don’t sweat the small stuff,” clearly wasn’t involved in digital marketing. Ensuring that the content you create for your website is...

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Once you’ve finally conceptualized, written, and published content on your website, it may feel easy to pat yourself on the back and call it a day....

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Choosing the best keywords for a website can be a little like choosing an outfit for a big event. You generally know what you need to cover, but the...

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Keyword research is a process of finding out what terms people use to search for products and brands like yours online. Whether you’re marketing a...

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Offline attribution is a marketing term that refers to the act of connecting digital and traditional marketing efforts to “real-life”, offline...

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About a month ago, Google so kindly warned the SEO community that beginning sometime in 2021, additional metrics will be incorporated into their core...

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Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying...

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