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Data-driven marketing sounds like a buzzword, but it is arguably the most important enhancement to traditional marketing tactics in recent history....

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Being away from our teams for extended periods can leave us with a feeling of uncertainty. In attempts to best manage your teams during weeks of...

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Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels on...

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Obtaining meaningful customer insights requires analysis of cross-channel consumer behavior in order to draw accurate conclusions about the ways...

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Consumer insight is important because of what such insights can do for the performance of your marketing campaigns. Consumer insights derived from...

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Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target...

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In today's world, we hear a lot about digital "this" and technological "that", and there are obvious job opportunities related to  the internet....
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Data-driven marketing is a method of marketing that uses data, acquired through customer interactions, and from third parties to gain a better...

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Digital analytics refers to tools or platforms that analyze the data collected from your online marketing activity. The goal of using such tools...

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