Blog
From Chief Marketing Officer to “Chief Profit Officer”
February 17, 2016 •Julie Lyle
In the past it was acceptable for marketers to be either creative or analytical. But today’s dynamic competitive marketplace requires marketers...
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The Best Marketers Make Decisions With Predictive Technology
January 15, 2016 •Shawn Schwegman
We hear the phrase “Predictive Analytics” thrown around a lot these days, but what does it really mean? At its core, predictive analytics is the...
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Where is the Easy Button for Data Science and Algorithms?
January 13, 2016 •Tyler Foxworthy
In recent months there appears to be a growing consensus in the startup world that data, not algorithms, is the lifeblood of nascent technology...
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We turned a local home-brew supply store into an ecommerce powerhouse
November 18, 2015 •Shawn Schwegman
Great Fermentations Saw 400% Growth in Online SalesGreat Fermentations is a one-stop shop for home beer and wine makers. Since 1995, they’ve been...
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Think Spiderwebs, Not Funnels, When Considering Marketing Analysis
November 18, 2015 •Tyler Foxworthy
Many marketers struggle to identify and prioritize opportunities because they do not have the analytical tools to quantify the value of traffic...
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