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As people keep adapting to hybrid work and other changes in virtual spaces, the marketing world does not stop turning. Marketing teams need to get...

What is Lead Source Attribution?

Before diving into lead source attribution specifically, let's quickly define marketing attribution as an...

Producing quality content is a great way to reach your target audience but is very time consuming. It is important to ensure the content you are...

Content marketing can come in a variety of forms, but the main focus of each tactic is to speak to an audience and capture their attention. Website...

Understanding the Importance of SEO Keyword Research

Keyword research is the first step of successful SEO marketing. When you’re plugged in to the ...

For many marketers, it’s a million-dollar question: “How do I optimize web content?” It would be great if the answer was “set it and forget it,” but...

If you want to compete, you have to know what you’re up against. Choosing keywords for SEO includes knowing what keywords your competitors are...

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads,...

Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than...