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In the marketing and advertising world, you may often hear people talking about conversion rate. Especially in digital marketing and advertising...

Eric Schmidt is one of the world’s richest people. He has a net worth of about $14.7 billion dollars in early 2020, and has run one of the most...

Everywhere you turn, there are data points being captured and leveraged by organizations to improve your customer experience -- whether you are...

In the age of digital marketing, data has taken on an essential role in determining strategy. However, modern marketers are currently experiencing...

68% of marketing professionals say that improving the measurability of their ROI is their top goal. If you can't measure it, you can't improve it,...

Digital marketing courses are designed to help individuals become better digital marketers in a number of ways. They may offer a high level...

Depending on the types of consumer insights your business plans to use, you may look for valuable online data in a variety of places. To get an...

Being data-driven refers to the incorporation of data, or information that is stored and rooted in numbers and fact, into an individual or...

Data-driven marketing sounds like a buzzword, but it is arguably the most important enhancement to traditional marketing tactics in recent...