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Whenever you create a marketing campaign, it’s important to track how well it does. Doing so will allow you to more successfully develop future...

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Gain a competitive edge by analyzing real-time data to predict future consumer buying behavior and trends. 

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Closely examine the decision-making process of your current customers to better predict the type of lead most likely to convert into a sale, and how...

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Marketing research refers to the process by which an organization gathers information about its ideal customer and larger market in order to inform...

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What is a Consumer Journey Map?

A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s...

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What is Attribution in Digital Marketing?

Marketing attribution refers to the science of analyzing marketing touch points leading to a website...

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In the ever-evolving world of digital marketing, we’ve always heard about SEO and the mythical impact it has on our website. We are told that it...

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Whether you’re making videos as a social media influencer, a large brand, or someone just wanting to have fun, you’re probably wanting your videos to...

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Marketers want to know what led to every sale, if possible. That desire means marketing pros need a way to assign value to the actions customers take...

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