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What is Attribution in Digital Marketing?

Marketing attribution refers to the science of analyzing marketing touch points leading to a website...

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In the ever-evolving world of digital marketing, we’ve always heard about SEO and the mythical impact it has on our website. We are told that it...

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Whether you’re making videos as a social media influencer, a large brand, or someone just wanting to have fun, you’re probably wanting your videos...

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Marketers want to know what led to every sale, if possible. That desire means marketing pros need a way to assign value to the actions customers...

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What is attribution?

March 27, 2020 DJ Team

The Oxford Dictionary defines Attribution as "the action of regarding something as being caused by a person or thing". The term went from...

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A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to...

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In today's world, technology will generally do one of two things: expose opportunities for success or threaten organizations that refuse to accept...

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What Is Conversion Rate?

March 24, 2020 DJ Team

In the marketing and advertising world, you may often hear people talking about conversion rate. Especially in digital marketing and advertising...

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