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Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying...

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Five Types of Consumers in Marketing

Marketing strategies of the past have largely relied on a one-size-fits-all approach where the most important...

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10X content is a phrase you may have seen as you scroll through online marketing materials, and it can be a little hard to put your finger on exactly...

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Marketing professionals measure leads, conversions and ROI using attribution models, such as single-touch, last-touch or linear attribution. A custom...
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By now, you probably know that you need fresh, valuable content on your website so the search engines will send people your way. That's a given....
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Mobile attribution refers to tracking the customer journey from discovery to conversion across mobile devices, such as smartphones and tablets,...

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A content strategy is the plan your business makes to create blog and website content, video content, post on social media, and ultimately gain leads...

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Whether you’re just getting started with SEO content, or you’re looking to boost the results of your hard work, it can be tricky to know how to move...

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