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Long-term sales stability is not just about having a great product. It's about meeting consumers' needs, understanding what makes them tick, and...

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Definition of Digital Transformation:

Digital Transformation refers to a business's adoption of technology and innovation to improve the efficiency...

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Before the Internet and the World Wide Web, sending mail involved paper and envelopes, taking a photo required film, and shopping meant going to a...

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Each channel wants to take credit for these conversions.

Have you ever dug around channel performance reports only to feel like the numbers...

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In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance...

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Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

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Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is...

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What is customer acquisition?

Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a...

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