Blog

70% of marketers say that SEO marketing is more effective than pay-per-click. This is because the process of SEO in digital marketing relies on...

With the digital transformation failure rate reportedly as high as 70%, many businesses may wonder if a digital transformation is worth it. However,...

Marketers today love personas. Creating a writeup of the “ideal” member of each audience segment can lead us to believe we know exactly what members...

In the world of creative writing, there’s a common phrase tossed around in workshops that might sound grim to an outsider: “Kill your darlings.” What...

Data, data everywhere, but what does it all mean? For today’s marketers, the digital analytics process might be a new or mystifying part of the job....