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Whoever said, “Don’t sweat the small stuff,” clearly wasn’t involved in digital marketing. Ensuring that the content you create for your website...

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Once you’ve finally conceptualized, written, and published content on your website, it may feel easy to pat yourself on the back and call it a...

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Choosing the best keywords for a website can be a little like choosing an outfit for a big event. You generally know what you need to cover, but...

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Keyword research is a process of finding out what terms people use to search for products and brands like yours online. Whether you’re marketing a...

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Offline attribution is a marketing term that refers to the act of connecting digital and traditional marketing efforts to “real-life”, offline...

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About a month ago, Google so kindly warned the SEO community that beginning sometime in 2021, additional metrics will be incorporated into their...

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Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying...

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Five Types of Consumers in Marketing

Marketing strategies of the past have largely relied on a one-size-fits-all approach where the most important...

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A pillar page topic cluster is a way of organizing content so that all of the topics that are related to the original page, or pillar page, are...

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Marketing professionals measure leads, conversions and ROI using attribution models, such as single-touch, last-touch or linear attribution. A...
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