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Being away from our teams for extended periods can leave us with a feeling of uncertainty. In attempts to best manage your teams during weeks of...

Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels...

Obtaining meaningful customer insights requires analysis of cross-channel consumer behavior in order to draw accurate conclusions about the ways...

Consumer insight is important because of what such insights can do for the performance of your marketing campaigns. Consumer insights derived from...

Understanding consumer behavior is life or death for today’s business. Now more than ever, it’s clear that companies who understand their target...

Data-driven marketing is a method of marketing that uses data, acquired through customer interactions, and from third parties to gain a better...

Digital analytics refers to tools or platforms that analyze the data collected from your online marketing activity. The goal of using such tools...