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Marketing research refers to the process by which an organization gathers information about its ideal customer and larger market in order to inform...

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What is a Consumer Journey Map?

A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s...

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What is Attribution in Digital Marketing?

Marketing attribution refers to the science of analyzing marketing touch points leading to a website...

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In the ever-evolving world of digital marketing, we’ve always heard about SEO and the mythical impact it has on our website. We are told that it...

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Whether you’re making videos as a social media influencer, a large brand, or someone just wanting to have fun, you’re probably wanting your videos to...

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Marketers want to know what led to every sale, if possible. That desire means marketing pros need a way to assign value to the actions customers take...

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What is attribution?

March 27, 2020 DJ Team

The Oxford Dictionary defines Attribution as "the action of regarding something as being caused by a person or thing". The term went from obscurity...

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A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to understand...

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