Blog

The Performance Marketing Association defines Performance Marketing as,

online marketing and advertising programs in which advertisers pay...

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Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...

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What is landing page experience?

A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...

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Ad Relevance

February 18, 2019 Jordan Ehrlich

What is ad relevance?

Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad...

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This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and...

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According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”

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Ad Fraud & Programmatic Advertising

Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences...

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Listen to this blog

As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest...

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This first dawned on me in September at Dreamforce.

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