March 5, 2019
Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...
February 20, 2019
A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...
February 18, 2019
Relatively self-descriptive, ad relevancerefers to how closely your ad’s content relates to the keywords you bid on. Ad...
February 12, 2019
This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how...
February 6, 2019
According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”
January 10, 2019
December 17, 2018
Listen to this blog
As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest...
December 10, 2018
This first dawned on me in September at Dreamforce.
December 4, 2018
November 13, 2018