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Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...

What is landing page experience?

A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...

What is ad relevance?

Relatively self-descriptive, ad relevancerefers to how closely your ad’s content relates to the keywords you bid on. Ad...

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how...

According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”

Listen to this blog

As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest...

This first dawned on me in September at Dreamforce.

Dear consumers,