Blog
Why a Customer Acquisition Platform is the Most Critical Technology in your Marketing Stack
March 5, 2019 •Egan Montgomery
Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...
Read MoreImproving Landing Page Experience to Decrease Ad Costs
February 20, 2019 •Jordan Ehrlich
What is landing page experience?
A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...
Read MoreAd Relevance
February 18, 2019 •Jordan Ehrlich
What is ad relevance?
Relatively self-descriptive, ad relevancerefers to how closely your ad’s content relates to the keywords you bid on. Ad...
Read MoreComponents of Quality Score
February 12, 2019 •Jordan Ehrlich
This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how...
Read MoreWhat Does a High Quality Score Indicate?
February 6, 2019 •Jordan Ehrlich
According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”
Read MoreThe Importance of DJT in Display Advertising
December 17, 2018 •Jordan Ehrlich
Listen to this blog
As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest...
Read MoreYour definition of customer experience is half-baked. Here's why:
December 10, 2018 •Egan Montgomery
This first dawned on me in September at Dreamforce.
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