Blog

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing...

The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you...

This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. 

In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...

Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...

What is landing page experience?

A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...

What is ad relevance?

Relatively self-descriptive, ad relevancerefers to how closely your ad’s content relates to the keywords you bid on. Ad...

This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how...