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According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”

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As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest...

This first dawned on me in September at Dreamforce.

Dear consumers,

Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of...

In the modern world, agile is better than big.

In 2016, Benjamin Gilad & Magnus Hoppe published “The Right Way to Use Analytics Isn’t for Planning”...

This summer’s hottest trend? Digital privacy.

If you just heard about DemandJump you may be wondering,