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We hear the phrase “Predictive Analytics” thrown around a lot these days, but what does it really mean? At its core, predictive analytics is the...

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Great Fermentations Saw 400% Growth in Online SalesGreat Fermentations is a one-stop shop for home beer and wine makers. Since 1995, they’ve been...

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Many marketers struggle to identify and prioritize opportunities because they do not have the analytical tools to quantify the value of traffic...

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