Blog
What is DemandJump Traffic Cloud®?
March 21, 2018 •Christopher Day
DemandJump is doubling marketing performance. We start with next-generation analytics and attribution technology. Then we overlay competitive market...
Read MoreReal results backed by cold hard data. Display and remarketing has finally met it's better half. Tune in to learn how you can double your results...
Read MoreWhat is Attribution: A Marketer’s Quick Guide
February 28, 2018 •Dan Mochel
One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue.
Read More[VIDEO] Fine Tune Your Marketing Mix by Thinking Like an Investor
February 27, 2018 •Tyler Foxworthy
Tyler Foxworthy, Chief Scientist at DemandJump, discusses the similarities of marketing and investing.
Read More[VIDEO] Christopher Day: The Consumer Decision Journey
February 20, 2018 •Christopher Day
Christopher Day, CEO at DemandJump, responds to a McKinsey article written about the consumer decision journey.
Read MoreFor CPM Advertising, Think Location, Not Audience
February 14, 2018 •Tyler Foxworthy
For Tyler Foxworthy, Chief Scientist at DemandJump, the vast majority of marketers are missing the most important step when it comes to CPM or...
Read More[VIDEO] Display success: what all marketers need to know
February 5, 2018 •Christopher Day
Marketers have to rethink the way they measure display success. Christopher Day, CEO of DemandJump, shares his thoughts on how to accurately measure...
Read MoreSimplify your world: prescriptive attribution now and into the future
February 1, 2018 •Egan Montgomery
How does the face of business change when Prescriptive Attribution becomes the new reality as opposed to the innovative exception? What happens when...
Read MoreMarketers today only have visibility over 20% of their digital ecosystem. There is gold in the other 80%. Christopher Day, CEO of DemandJump, shares...
Read MoreWhy are Current Attribution and Analytics Tools so Limited?
January 30, 2018 •Egan Montgomery
There are many limitations with current attribution and analytics tools.
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