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Marketers want to know what led to every sale, if possible. That desire means marketing pros need a way to assign value to the actions customers take...

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What Is Attribution?

March 27, 2020 DJ Team

The Oxford Dictionary defines attribution as "the action of regarding something as being caused by a person or thing". The term went from obscurity...

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A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to understand...

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In today's world, technology will generally do one of two things: expose opportunities for success or threaten organizations that refuse to accept...

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Eric Schmidt is one of the world’s richest people. He has a net worth of about $14.7 billion dollars in early 2020, and has run one of the most...

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Everywhere you turn, there are data points being captured and leveraged by organizations to improve your customer experience -- whether you are...

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Digital marketing courses are designed to help individuals become better digital marketers in a number of ways. They may offer a high level overview...

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Depending on the types of consumer insights your business plans to use, you may look for valuable online data in a variety of places. To get an...

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