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Shannon Elward

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SaaS is an acronym that stands for Software as a Service. As it applies to marketing, SaaS is just a term to describe the kind of product or service...

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Marketing is a lot. From paid and organic social media to search ads to writing and developing effective images—you’ve got a lot on your plate. For...

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The competition is tough in the SaaS (Software as a Service) realm. The combined B2C and B2B SaaS market size is expected to reach 307.3 billion US...

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Is your website driving your business outcomes—or is it just along for the ride? When done well, website content can be one of the most essential...

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Pillar-Based Marketing (PBM) is taking the marketing world by storm. This proven approach to marketing combines elements of content marketing and...

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Are you looking for a way to increase your organic web traffic, get more prospects to your website, and ultimately drive revenue? For most...

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Marketers have a lot on their plates. There’s running paid ads, monitoring and posting on social media, building out email campaigns, developing...

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Have you heard the term “pillar?” If you’re like most people, you’re probably picturing strong, study columns. Or, you might be thinking about...

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As marketers, we all want to get as many eyes on our site as we can. More visitors results in more marketing qualified leads (MQLs), which results in...

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One question we hear a lot is, “Is a pillar page a landing page?” At the risk of throwing out an ambiguous response, the answer is yes and no. An SEO...

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