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Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing agency....

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Look to 2020 as a testament of how rapidly content marketing strategy (and everything else, for that matter) can be turned on its head. We saw...

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Facebook is an essential resource for growing your brand awareness: limitless audiences, global access, instantaneous brand updates, and the...

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Blogs, videos, form-walled whitepapers, infographics—content marketing takes many forms. What brings them together, however, is how they each work to...

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When looking at marketing techniques, it’s easy to get swept up in all the buzz around content marketing. The real question is if the touted benefits...

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Digital content marketing looks a little different than your grandpa’s newspaper advertisement. Sure, traditional forms of marketing still carry...

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Content Marketing is a thriving, dynamic field that changes year over year with new opportunities, new trends, and innovative ways to use technology...

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Connecting with new audiences on social media platforms isn’t new—but its effectiveness hasn’t been blunted over time. Anything but. Social media...

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One of the age old marketing questions is, “Is social media a type of content marketing?” The answer is unequivocally yes. In addition to the content...

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In the next few years, we’re going to see many businesses investing heavily in content—and other, smaller businesses using it to whatever degree they...

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