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Content marketing blogs have the capability to bring in new and repeat customers alike to any business’ website. That makes them a pivotal...

Usually as we look back over the trends that defined the past 12 months, there's a little bit of suspense or surprise in what might make the list....

Have you ever looked at another human being and wondered, “What is going on inside their head?” The idea of reading someone’s mind is certainly an...

Marketing strategies are all about customer engagement, plain and simple. You’ve mastered  your brand and spent months researching consumer needs...

A market trend is anything that alters the market where your company operates. This could be something as far-reaching as artificial intelligence...

Mobile devices have surpassed every other device, including television, as the primary medium where Americans spend their time and attention. Apps...

Digital marketing is a strategy where many roads all lead customers to the same destination. Whether it’s social media, email, or paid search ads,...

Your business undoubtedly benefits from the leads you gain, but it is ultimately sustained by the sales you close. This reality highlights the...

Sales attribution is at the core of any sales manager’s work, allowing them to accurately forecast sales during a given period.

Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process...