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Which Lead Attribution Model to Use?

Understanding your company’s marketing strategies is one thing, but measuring the impact of your company’s...

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3 Steps to Measure Offline Marketing

Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the...

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Ahh, 2020. This is going to be quite the chapter in future history books. Now that I think about it, it probably needs its own book entirely.Even...

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What is Lead Source Attribution?

Before diving into lead source attribution specifically, let's quickly define marketing attribution as an...

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Producing quality content is a great way to reach your target audience, but is very time consuming. It is important to ensure the content you are...

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Content marketing can come in a variety of forms, but the main focus of each tactic is to speak to an audience and capture their attention....

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For many marketers, it’s a million-dollar question: “How do I optimize web content?” It would be great if the answer was “set it and forget it,”...

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If you want to compete, you have to know what you’re up against. Choosing keywords for SEO includes knowing what keywords your competitors are...

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